Dr. Paulina Kaiser
Professional medical web presence
Physicians need a professional web presence that establishes credibility, handles patient referrals, supports multiple languages, and ranks well on Google — but most medical websites are template-based, slow, and lack proper SEO.
A custom-built bilingual website with complete technical SEO (JSON-LD, OG images, structured data), a referral form with email routing, and a blog system with hand-crafted SVG cover images in both English and German. Hosted on Vercel for instant global delivery.
How It Works
Bilingual Content System
Full English and German versions of all content. Blog posts published in both languages with language-specific routing. Metadata and structured data adapted per language.
SEO Infrastructure
Complete technical SEO: auto-generated sitemap.xml, robots.txt, JSON-LD schemas (Person, MedicalBusiness, Article), OpenGraph images, canonical URLs, and 301 redirects for old paths.
Referral Form
Patient referral form with Resend email integration. Submissions route to the admin email with all form data formatted for quick review.
Blog System
Markdown-based blog with dynamic routing. Each post gets an SVG gradient cover image generated with dark theme styling. Published in both EN and DE.
Key Features
Complete Technical SEO
Sitemap, robots.txt, JSON-LD structured data, OG images, canonical URLs, 301 redirects, and sameAs links. Built for Google ranking from day one.
Referral Form with Email Routing
Secure patient referral form that routes submissions to Admin@paulinakaiser.com via Resend. Domain-verified email for professional delivery.
SVG Blog Cover Images
Hand-crafted dark gradient cover images using inline SVG. Each blog post gets a unique visual identity in both languages without requiring external image assets.
Vercel Auto-Deploy
Push to main triggers automatic deployment. Preview deployments for every PR. Global CDN ensures sub-second load times worldwide.
Tech Stack
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